Somewhere along the way, certain people stopped being seen.
The ones who were locked away in institutions because they looked or acted different, or were called crazy, discarded by society. The ones who came back from war but never really made it home. The ones who smiled in public and broke down in private. The ones who fought silent battles every day—until they couldn’t anymore.
We call this Never4Gottin because we refuse to let those stories fade.
We remember the forgotten because their pain still echoes. Because the systems that hurt them still exist. Because we have been them—or we know someone who was.
This brand was never just about T-shirts. It’s about telling the truth.
The raw kind. The kind that makes people uncomfortable. The kind that doesn’t come with a pastel ribbon or a smiley face.
We sell emotions. The shirts are just a bonus.
Mental health isn’t always soft. It’s not always about “thinking positive.” Sometimes it’s dark. Sometimes it’s chaotic. Sometimes it ends in silence.
That’s why we say it out loud—even the hardest one of all: suicide.
The weight of it. The confusion. The shame society puts on it.
We’re not here to explain it away. We’re here to break the silence around it. Because silence is where it hides. And silence is where people disappear.
Never4Gottin is for the ones who didn’t make it—and the ones who still might.
It’s for the misfits, the warriors, and the wounded.
It’s for the people who “look fine” but are screaming inside.
This blog exists because someone has to remember.
Someone has to say it’s not okay—but you still can be.
We remember the forgotten so that others might be seen—before it’s too late.
- Never4Gottin